Assure senior leadership team

The leading voice in food and hospitality sectors

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Tim Betts

Product Director

The founder of Assure, Tim has provided consultancy services and managed the delivery of software solutions to a significant number of food service operators, retailers and manufacturers since 2002, and has in-depth understanding of the technical compliance and data challenges that exist throughout the supply chain to point of sale.

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Nita Patel

Technical Services Director

Nita has over 20 years of experience within the food manufacturing industry supplying both retail and food service. She has a wide range of expertise across specification writing, allergen management, pack copy creation and more, and holds qualifications in HACCP, allergen management and food awareness and interpretation.

Client stories

Be assured you’re
in good hands

Why some of the biggest names in our sector trust Assure with their food data